DIGITAL MARKETING AND GROWTH LEAD

Location: Accra
Employment Type: Full-Time
Company: Guaranty Trust Bank Ghana Ltd
Application Deadline: 05 March 2026

Company Profile

Guaranty Trust Bank Ghana Ltd (GTBank Ghana) is a leading financial institution in Ghana, renowned for delivering innovative, customer-focused banking solutions. We combine cutting-edge technology with strong brand values to create meaningful financial experiences for our customers.

At GTBank Ghana, we cultivate a collaborative, inclusive, and growth-oriented work environment where creativity, strategic thinking, and innovation are encouraged. Our teams are empowered to make impactful contributions that drive both business growth and customer satisfaction.

Role Overview

We are seeking a highly experienced Digital Marketing and Growth Lead to join our team and spearhead the Bank’s digital strategy.

You will lead the planning, execution, and optimization of integrated marketing campaigns, manage content creation, oversee social media and digital channels, and provide actionable insights through analytics. This role is ideal for a strategic, results-driven marketing professional with a strong digital focus and a passion for growth.

Key Responsibilities

Campaign & Brand Management

• Plan, develop, and execute integrated marketing campaigns aligned with GTBank Ghana’s brand, business objectives, and market positioning.

• Build and implement the Bank’s overall digital marketing strategy.

• Manage digital advertising campaigns and promotional experiential programs.

• Oversee all GTBank social media accounts, website, and product micro-sites to ensure consistency and brand alignment.

Content Creation & Copy writing

• Lead content strategy across platforms including social media, website, advertising, and internal communications.

• Develop high-quality editorial and visual content, ensuring clarity, relevance, and brand alignment.

• Ensure all content supports campaign objectives and resonates with target audiences.

Digital & Social Media Management

• Oversee social media strategy, content calendar, community management, and real-time engagement.

• Monitor online media campaigns to ensure compliance with third-party media houses and internal standards.

• Optimist campaigns based on performance insights and audience engagement.

Reporting, Research & Analytics

• Measure, analyses, and report on campaign performance and ROI.

• Conduct market research to inform strategy and identify growth opportunities.

• Provide actionable insights to leadership for strategic marketing decisions.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

• Minimum of 7 years’ experience in marketing communications, advertising, or digital marketing.

• Proven track record in planning, developing, and executing integrated marketing campaigns.

• Strong expertise in content creation, copy-writing, campaign management, and digital marketing.

• Solid understanding of digital analytics, reporting, and performance measurement.

• Excellent written and verbal communication skills.

Key Competencies

• Strategic thinking and creative problem-solving.

• Leadership and project management skills.

• Data-driven decision-making and analytical mindset.

• Proficiency in social media platforms, website management, and digital marketing tools.

• Results-oriented, proactive, and team-focused.

What We Offer

• Opportunity to lead digital marketing and growth initiatives for a top-tier commercial bank.

• Exposure to high-impact campaigns and cross-functional projects.

• Collaborative and innovative working environment.

• Professional growth and career development opportunities.

How to Apply

Interested candidates should submit their CVs.

www.vacanciesinghana.com/job/digital-marketing-and-growth-lead