Senior Manager – Consumer Marketing (Full-Time)

Company: MTN Ghana

Company Profile

MTN Ghana is a leading telecommunications provider committed to delivering innovative digital solutions that enhance the lives of its customers. As part of the MTN Group, we operate in a dynamic, fast-paced, and customer-centric environment, driving digital and financial inclusion across Ghana. We foster a culture of collaboration, innovation, and excellence, empowering our people to make a meaningful impact.

Job Summary

We are seeking a highly driven and strategic Senior Manager – Consumer Marketing to lead the development and execution of consumer-focused marketing strategies. The successful candidate will drive customer acquisition, loyalty, and retention initiatives while delivering sustainable commercial growth in a competitive market.

Key Responsibilities

• Develop and execute consumer marketing strategies aligned with business objectives.
• Drive customer acquisition, engagement, loyalty, and retention initiatives.
• Analyze market trends, customer insights, and competitive activity to inform decision-making.
• Lead cross-functional teams to deliver integrated marketing campaigns.
• Manage and optimize marketing budgets to ensure maximum ROI.
• Oversee vendor relationships and ensure effective service delivery.
• Collaborate with internal stakeholders to align marketing initiatives with broader business goals.
• Lead and mentor a high-performing marketing team.
• Apply agile principles and methodologies to improve marketing execution.
• Monitor campaign performance and continuously optimize strategies using data-driven insights.

Educational Requirements

• University Degree in Marketing or a relevant field.
• A Master’s Degree in Marketing or Business is an added advantage.

Experience

• Minimum of 8 years’ relevant experience.
• At least 5 years in a managerial role within an FMCG or telecommunications organization.
• Experience in a multinational environment is required.

Professional & Technical Competencies

• Strong knowledge of marketing concepts and consumer marketing.
• Demonstrated commercial and financial acumen.
• Expertise in loyalty and retention management.
• Strong project and vendor management skills.
• Excellent stakeholder management capabilities.
• Proficiency in marketing and digital marketing practices.
• Working knowledge of agile principles and methodologies.
• Experience with MapInfo and Insightful Miner is an advantage.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, etc.).
• Strong business planning capabilities.

Application Deadline

10 April 2026

How to Apply

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