Van Sales Representative

Employment Type: Full-Time
Location: Accra, Ghana
Application Deadline: 31 July 2026

About the Company

We are a fast-growing organisation in the Fast-Moving Consumer Goods (FMCG) sector, committed to delivering quality products and exceptional service to our customers. Our success is driven by a high-performing team that values integrity, customer focus, and operational excellence. We provide an environment where employees are empowered to grow, achieve results, and make a meaningful impact.

The Opportunity

We are looking for a motivated and results-oriented Van Sales Representative to join our sales team. In this full-time role, you will drive sales performance, expand product distribution, and strengthen customer relationships across your assigned territory.

The successful candidate will ensure products are consistently available in retail outlets, execute promotional activities, and deliver excellent customer service while achieving company sales and distribution objectives.

Key Responsibilities

As the Van Sales Representative, you will:

• Achieve assigned sales and distribution targets within your designated territory.
• Maintain high standards of discipline, including attendance, reporting times, route adherence, and account reconciliation.
• Operate and accurately use the handheld Sales Force Automation (SFA) device for daily sales activities and reporting.
• Sell products at approved company pricing and ensure pricing compliance across customer outlets.
• Communicate product features, benefits, and value propositions to customers to drive sales.
• Visit assigned outlets according to the approved route plan and required call frequency.
• Build and maintain strong relationships with customers while developing a thorough understanding of your assigned market and territory.
• Implement recommended retail pricing (RSP) in line with company and principal guidelines.
• Achieve numeric distribution targets by ensuring products are available in the required outlets.
• Execute trade promotions effectively and communicate promotional offers to customers.
• Maintain clean, attractive, and compliant point-of-sale materials (POSM) while ensuring product displays follow approved planograms.
• Ensure all mandatory stock keeping units (SKUs) are available in customer outlets in accordance with principal standards.
• Submit accurate sales reports and maintain complete documentation of daily activities.

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• Minimum of one (1) year of sales experience within the Food or FMCG industry.

Skills and Knowledge

The ideal candidate will possess:

• Strong understanding of sales and distribution principles.
• Good knowledge of the assigned market, trade channels, and geographical territory.
• Excellent customer service and relationship management skills.
• Strong organisational and time management abilities.
• Ability to work independently and achieve sales targets.
• Proficiency in using handheld sales devices and digital reporting tools.

Key Competencies

• Excellent communication and interpersonal skills.
• Strong territory and geographical knowledge.
• Customer-focused approach with strong selling and negotiation skills.
• High level of accountability and attention to detail.
• Results-driven mindset with the ability to perform in a fast-paced environment.

How to Apply

Apply online by clicking the Application button.