Assistant Marketing Manager

Location: Accra, Ghana
Employment Type: Full-Time
Application Deadline: 30 June 2026

About The Pelican Hotel

The Pelican Hotel is a distinguished hospitality destination committed to delivering exceptional guest experiences through outstanding service, modern facilities, and warm Ghanaian hospitality. Our mission is to create memorable stays for business and leisure travelers while maintaining the highest standards of quality, innovation, and customer satisfaction.

As part of our continued growth, we are seeking a creative, results-driven, and customer-focused Assistant Marketing Manager to support the development and execution of strategic marketing initiatives that strengthen our brand, increase market visibility, and drive business growth.

Position Summary

The Assistant Marketing Manager will support the planning, implementation, and evaluation of marketing campaigns and promotional activities aimed at increasing brand awareness, guest engagement, and revenue generation. The successful candidate will work closely with management to develop marketing strategies, manage digital platforms, support events and partnerships, and enhance the hotel’s market presence.

Key Responsibilities

Marketing Strategy & Campaign Management

• Assist in developing and executing integrated marketing campaigns that support the hotel’s business objectives.
• Support the implementation of marketing plans to increase brand awareness, occupancy rates, and revenue.
• Monitor campaign performance and recommend improvements to maximize return on investment.
• Coordinate promotional activities and seasonal marketing initiatives.
• Ensure brand consistency across all marketing channels and communications.

Digital Marketing & Online Presence

• Manage and update the hotel’s website and digital marketing platforms.
• Support social media content creation, scheduling, and community engagement activities.
• Assist in implementing digital advertising campaigns across various online channels.
• Monitor website traffic, digital engagement, and online performance metrics.
• Support search engine optimization (SEO) and online visibility initiatives.

Brand Management & Communications

• Maintain and strengthen the hotel’s brand image and market positioning.
• Assist in developing marketing materials, promotional content, and brand communications.
• Coordinate public relations activities and media engagements.
• Support the preparation of newsletters, press releases, and corporate communications.
• Ensure all marketing content aligns with the hotel’s brand standards.

Sales & Business Development Support

• Collaborate with the Sales Team to develop promotional strategies that attract new customers and retain existing clients.
• Support initiatives aimed at increasing corporate partnerships, events, conferences, and group bookings.
• Assist in identifying market opportunities and customer segments for business growth.
• Conduct competitor and market analysis to support strategic decision-making.

Events & Guest Engagement

• Support the planning and promotion of hotel events, conferences, exhibitions, and special activities.
• Coordinate marketing activities related to guest experiences and customer engagement programmes.
• Assist in developing promotional partnerships with tourism, hospitality, and corporate stakeholders.
• Support customer feedback and guest satisfaction initiatives.

Market Research & Performance Reporting

• Conduct market research to identify industry trends, customer preferences, and emerging opportunities.
• Monitor competitor activities and provide recommendations to strengthen market competitiveness.
• Prepare marketing performance reports and analyze campaign results.
• Track key marketing metrics and provide insights to management.

Collaboration & Continuous Improvement

• Work closely with operational departments to ensure alignment between marketing initiatives and guest experience objectives.
• Support innovation and continuous improvement initiatives within the marketing function.
• Stay informed about hospitality, tourism, and digital marketing trends.
• Participate in training and professional development activities to enhance marketing expertise.

Qualifications & Experience

Educational Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or a related field.

Experience

• Minimum of three (3) years of relevant experience in marketing, communications, brand management, or hospitality marketing.
• Experience within the hospitality, tourism, hotel, lifestyle, or service industry will be a strong advantage.
• Demonstrated experience in digital marketing, social media management, and campaign execution.

Required Skills & Competencies

Technical Competencies

• Marketing Strategy Development
• Digital Marketing and Social Media Management
• Content Creation and Brand Communications
• Market Research and Data Analysis
• Public Relations and Media Engagement
• Event Marketing and Promotion
• Customer Relationship Management
• Website and Digital Platform Management
• Marketing Analytics and Reporting

Behavioral Competencies

• Creative thinking and innovation
• Strong communication and presentation skills
• Excellent interpersonal and relationship-building abilities
• Strong organizational and project management skills
• Customer-focused mindset
• Attention to detail and quality
• Initiative and problem-solving ability
• Ability to work effectively under pressure and meet deadlines

What We Are Looking For

We are seeking a professional who is:

• Passionate about hospitality, branding, and customer engagement.
• Creative, proactive, and results-oriented.
• Digitally savvy and knowledgeable about modern marketing trends.
• An effective communicator and relationship builder.
• Highly organized and capable of managing multiple priorities.
• Committed to delivering exceptional guest experiences through impactful marketing initiatives.
• Eager to contribute to the growth and success of a leading hospitality brand.

How to Apply

Apply online by clicking on the Application button.