DIGITAL MARKETING EXECUTIVE

Location: Airport Residential Area, Accra
Employment Type: Full-Time
Company: Best Western Premier Hotel

About Best Western Premier Hotel

Best Western Premier Hotel is a premium hospitality brand committed to delivering exceptional guest experiences through world-class accommodation, outstanding service, and modern facilities. We foster innovation, professionalism, and excellence while creating memorable experiences for both local and international guests.

Position Summary

We are seeking a creative, results-driven, and digitally savvy Digital Marketing Executive to join our team. The successful candidate will lead and support digital marketing initiatives aimed at strengthening brand visibility, increasing customer engagement, and driving business growth across digital platforms.

This role requires a proactive marketing professional with strong knowledge of digital marketing strategies, content development, social media management, and online campaign execution.

Key Responsibilities

• Develop and execute digital marketing campaigns to enhance brand awareness and customer engagement.
• Manage and grow the company’s social media platforms through engaging and strategic content.
• Support SEO initiatives to improve website visibility and online traffic performance.
• Plan and execute email marketing campaigns and promotional activities.
• Manage paid digital advertising campaigns across relevant online platforms.
• Create and coordinate digital content aligned with brand and marketing objectives.
• Monitor digital marketing performance metrics and prepare campaign performance reports.
• Conduct market and competitor analysis to identify trends and opportunities.
• Collaborate with internal teams to support promotions, events, and brand initiatives.
• Maintain consistency in brand messaging across all digital channels.

Educational Requirements

• Degree or HND in Marketing, Business Administration, or a related field.
• Additional certification in Digital Marketing will be an added advantage.

Required Skills & Experience

• Proven experience in digital marketing, including:
  • Social Media Management
  • SEO (Search Engine Optimization)
  • Email Marketing
  • Paid Advertising Campaigns
  • Content Marketing
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent communication, content creation, and creative thinking skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively within a team environment.
• Good organizational and time management skills.

What We Offer

• Opportunity to work with a respected international hospitality brand.
• Professional and collaborative working environment.
• Career development and learning opportunities.
• Exposure to innovative hospitality marketing strategies.
• Competitive compensation package.

Application Deadline

25 May 2026

How to Apply

Apply online by clicking on the application button.