Job Purpose

• Overall responsibility for driving commercial revenue and leading the end-to-end conceptualization, planning and execution of events and promotional programmes for the organization
• Create, coordinate and supervise events and promotions activities of the group
• Plan, develop and implement client tailor made promotions/events with the view to build cumulative audience and generate additional revenue.

Key Accountabilities

• Identify and convert sales opportunities for media events, promotions, experiential campaigns and sponsorship packages
• Build and manage long-term relationship with advertisers, agencies, brands and strategic partners
• Develop and deliver compelling sales pitches, proposals and presentations
• Achieve monthly, quarterly and annual revenue targets for events and promotions
• Lead the development of event concepts and experiences aligned with MGL’s identify and audience.
• Conduct market research and audience insight analysis to inform innovative event ideas
• Work with content, editorial and production teams to ensure concepts complement programming and brand strategies
• Manage the full lifecycle of events, from concept and planning to onground execution and post-event evaluation
• Develop event budgets, timelines, workflows and execution plans
• Coordinate with internal teams, production, creatives, sales & customer service, TV/radio programming, digital and technical units
• Source and manage vendors, talent, influencers, performers, hosts and suppliers
• Oversee event logistics, branding, production quality, guest experience and venue management
• Ensure events are delivered on time, within budget and to the highest quality standards
• Manage partner/sponsor deliverables and ensure all contractual obligations are met
• Maintain strong relationships with media partners, government bodies, vendors and community groups

Key Performance Indicators

• Achievement of events & sponsorship revenue targets
• Number of new clients and partnerships secured
• Quality and timelines of event delivery
• Improvements introduced to existing events and their impact.
• Audience engagement, attendance, and media coverage
• Client satisfaction and repeat business
• Efficiency in budget management and cost optimization
• Proposal win rate and campaign conversion metrics

Qualification Required & Experience

• Bachelor’s degree in Marketing Business, Communications, events management, Media Studies or related field
• 3 to 6 years experience in events sales, sponsorship, partnership management, or promotional activations – preferably within a media or entertainment environment
• Strong track record in closing deals and achieving revenue targets
• Proven experience in conceptualizing and executing media events, concerts, brand activations or experiential campaigns
• Experience working with agencies, advertisers, sponsors and media brands