RTC / Distributor Transformation Manager

Location: Accra, Ghana
Employment Type: Full-Time
Application Deadline: 08 June 2026

About Guinness Ghana Breweries PLC

Guinness Ghana Breweries PLC is a leading beverage company committed to delivering world-class brands and exceptional consumer experiences across Ghana. We continue to strengthen our Route-to-Market capabilities and distributor partnerships to drive sustainable growth, operational excellence, and market leadership.

We are seeking a highly analytical and commercially minded RTC / Distributor Transformation Manager to lead initiatives that enhance route-to-market effectiveness and drive distributor performance across our network.

Position Summary

The RTC / Distributor Transformation Manager will lead the analysis, design, and execution of Route-to-Market (RTM) and Key Distributor transformation initiatives. The role focuses on improving distribution efficiency, expanding outlet coverage, and strengthening distributor capability to support sustainable business growth.

This is a strategic and hands-on role that combines analytics, commercial insight, and stakeholder engagement to unlock growth opportunities across the value chain.

Key Accountabilities

Route-to-Market Strategy & Execution

• Conduct detailed analysis to identify Route-to-Market (RTM) opportunities across all channels.
• Assess business and distributor resource requirements needed to capture identified market opportunities.
• Drive year-on-year growth in outlet coverage through continuous market assessment and opportunity mapping.
• Translate RTM insights into actionable strategies that improve distribution efficiency and commercial performance.

Key Distributor (KD) Transformation

• Support Key Distributors through targeted transformation programmes aimed at improving operational efficiency and reducing cost-to-serve.
• Partner with KD teams to identify operational gaps and lead the implementation of improvement initiatives.
• Drive the adoption and embedding of KG Gold Standards across all Key Distributor operations nationwide.
• Strengthen distributor capability to ensure sustainable performance and long-term business growth.
• Monitor and evaluate transformation outcomes to ensure measurable impact and continuous improvement.

Stakeholder Engagement & Performance Improvement

• Engage closely with internal commercial teams and external distributor partners to align on growth priorities and execution plans.
• Facilitate cross-functional collaboration to ensure effective execution of RTM and KD transformation initiatives.
• Provide insights and recommendations to support commercial decision-making and strategic planning.
• Influence stakeholders across functions and geographies to ensure alignment and execution excellence.

Key Requirements

Education & Experience

• Bachelor’s degree in Economics, Finance, Accounting, Business Administration, or a related field.
• Minimum of four (4) years’ relevant experience in a market research agency or FMCG organization.

Technical & Functional Skills

• Strong analytical and financial skills with advanced proficiency in Microsoft Excel, PowerPoint, Word, and Access.
• Strong understanding of commercial operations, distribution models, and route-to-market strategies.
• Ability to interpret data and translate insights into practical business solutions.

Skills & Competencies

• Strong communication and collaboration skills across diverse teams and cultures.
• Excellent attention to detail with a strong problem-solving and commercial mindset.
• Proven ability to engage and influence stakeholders at multiple levels.
• Strong team player with the ability to work across geographies in a dynamic environment.
• High level of adaptability, initiative, and result orientation.

How to Apply

Apply online by clicking on the application button