Role Overview

We are seeking a creative, data-driven Social Media Manager to own and grow brands’ presence across social platforms. The ideal candidate understands Ghanaian digital culture, can create engaging content, manage online communities, and translate brand objectives into measurable social media results.

This role requires someone who is both strategic and hands-on, comfortable with planning content calendars as well as creating, posting, and analyzing content daily.

Key Responsibilities

• Develop and execute social media strategies aligned with brand and business goals

• Plan and manage monthly content calendars for platforms such as Instagram, Facebook, X (Twitter), TikTok, LinkedIn, and YouTube

• Create and publish engaging content (copy, visuals, short-form videos, reels, stories)

• Manage day-to-day posting, scheduling, and community engagement (comments, DMs, replies)

• Track and report on performance metrics (reach, engagement, growth, conversions)

• Run and optimize paid social media ads (Meta Ads, TikTok Ads, X Ads) where required

• Stay up-to-date with social trends, memes, and cultural moments relevant to Ghana and West Africa

• Collaborate with designers, videographers, influencers, and internal teams

• Manage influencer collaborations and UGC campaigns when required

• Monitor competitors and identify opportunities for growth and differentiation

• Protect brand tone, voice, and reputation across all platforms