Job Title: TV & Radio Executive (Media Buying)

Company: Confidential Company
Location: Accra
Employment Type: Full-Time
Application Deadline: 07 February 2026

Company Profile

Our company is a dynamic and innovative media and marketing organization that provides full-service advertising solutions. We foster a welcoming and professional environment that values creativity, collaboration, and measurable results. We are seeking a proactive TV & Radio Executive to manage media buying and maximize campaign impact.

Job Purpose

The TV & Radio Executive (Media Buying) manages media planning and buying across television and radio channels, ensuring campaigns reach target audiences efficiently and deliver optimal return on investment. The role collaborates closely with the marketing and client servicing teams to execute impactful campaigns.

Key Responsibilities

• Plan, negotiate, and execute TV and radio media buys based on campaign objectives and target audience

• Monitor campaign performance and optimize media placements for effectiveness and cost-efficiency

• Maintain relationships with media houses, networks, and vendors

• Prepare media briefs, budgets, and reports for management and clients

• Collaborate with creative, strategy, and client service teams to align media plans with campaign goals

• Conduct market research and audience analysis to inform media buying strategies

• Track industry trends and media opportunities to enhance campaign outcomes

Educational & Professional Requirements

• Bachelor’s Degree in Communications, Statistics, Marketing, or a related field

• Minimum of 3 years’ experience in media planning or media buying

• Strong negotiation, analytical, and budgeting skills

• Excellent communication, interpersonal, and relationship management skills

Skills & Competencies

• Proactive, results-driven, and detail-oriented

• Strong understanding of TV and radio media landscapes in Ghana

• Ability to manage multiple campaigns simultaneously

• Strong problem-solving and decision-making abilities

• Ability to work effectively in a collaborative team environment

How to Apply

Interested and qualified candidates should submit their CV, cover letter, portfolio, and educational certificates (transcripts, WASSCE, etc.) via email, clearly indicating “TV & Radio Executive (Media Buying)” as the subject line, on or before 07 February 2026. Only shortlisted candidates will be contacted.