Job Title: Marketing Specialist – BTL (Billboards & Shopfront Branding) (Full-Time)
Location: Accra, Ghana
Application Deadline: 30 April 2026
Company Profile
Oraimo Ghana is a fast-growing consumer electronics and accessories brand recognized for delivering innovative, high-quality products across African markets. The company builds strong brand visibility through strategic marketing, customer engagement, and impactful retail presence.
Role Overview
Oraimo Ghana seeks a creative and execution-focused Marketing Specialist – BTL to drive brand visibility through billboard placements and shopfront (shophead) branding. The successful candidate will manage outdoor advertising assets, retail branding initiatives, and ensure consistent, high-impact brand presence across key locations.
Key Responsibilities
- Plan, secure, and manage billboard placements across strategic locations
- Coordinate design, production, and installation of shopfront (shophead) branding materials
- Ensure brand consistency across all outdoor and retail marketing assets
- Liaise with vendors, landlords, and agencies to execute campaigns effectively
- Conduct site surveys and evaluate high-traffic locations for maximum visibility
- Monitor and maintain billboard and shop branding quality and compliance
- Track campaign performance and provide actionable insights
- Collaborate with sales and retail teams to align branding with business objectives
- Manage timelines, budgets, and reporting for all BTL branding activities
Qualifications & Experience
- Degree or HND in Marketing, Business Administration, or a related field
- Minimum of 2–4 years’ experience in BTL marketing, outdoor advertising, or retail branding
- Proven experience managing billboard placements and in-store/shopfront branding is an advantage
Skills & Competencies
- Demonstrate strong project management and execution skills
- Show excellent negotiation and vendor management ability
- Apply strong attention to detail in brand visibility and placement quality
- Communicate effectively and collaborate across teams
- Analyze locations and marketing performance to optimize results
- Manage multiple projects within tight deadlines
- Display creativity, initiative, and a results-driven mindset
How to Apply
Click the “APPLY FOR THIS JOB” button below to submit your application.
