Trade Development Executive (Full-Time)

Location: Accra

Position Summary

We are seeking an experienced and results-oriented Trade Development Executive to drive sales growth, strengthen retail execution, and support market expansion initiatives. The ideal candidate will play a key role in executing trade marketing strategies, building relationships with retailers and distributors, and ensuring strong in-store brand visibility across key channels.

This role is ideal for a commercially minded professional with solid FMCG experience and deep knowledge of Ghana’s retail landscape.

Key Responsibilities

Sales & Commercial Execution

• Drive daily, weekly, and monthly sales targets across assigned territories
• Execute pricing strategies, promotional campaigns, and bundle offers to maximize sales performance
• Build and maintain strong relationships with retailers, distributors, and channel partners
• Negotiate effectively with trade partners to secure business growth opportunities
• Monitor competitor activities and market trends to identify opportunities for expansion

Consumer & Market Insights

• Gather real-time market intelligence from retailers and consumers
• Provide feedback on pricing sensitivity, product acceptance, and packaging effectiveness
• Identify consumer buying patterns and recommend improvements to sales and marketing strategies
• Prepare market reports and share actionable insights with internal teams

Activation & Brand Development

• Support and execute in-store activations, school promotions, and community engagement activities
• Assist in driving early-stage brand awareness and consumer engagement initiatives
• Ensure strong in-store product visibility through effective shelf placement, counter displays, and bundle positioning
• Monitor activation performance and recommend improvements for future campaigns

Performance Monitoring & Reporting

• Identify fast-moving SKUs and high-performing promotional activities
• Track trade execution performance and document key learnings to support future scale-up initiatives
• Prepare regular sales and trade activity reports for management review

Requirements

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field
• Minimum of 4–8 years’ experience in FMCG sales, trade marketing, or commercial execution
• Strong understanding of Ghana’s retail landscape, including pharmacies, kiosks, open markets, supermarkets, and major marketplaces
• Proven ability to execute trade marketing initiatives and drive sales growth
• Strong negotiation, communication, and relationship management skills
• Excellent analytical and problem-solving abilities
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office Suite and reporting tools

What We Offer

• A dynamic and collaborative work environment
• Opportunities for professional growth and career advancement
• Exposure to innovative trade and market development projects
• Competitive compensation and performance-based incentives

Application Deadline

30 May 2026

How to Apply

Apply online by clicking on the application button below.