Marketing Manager (Full-Time)

Location: Central Region, Ghana
Employment Type: Full-Time
Application Deadline: 31 July 2026

Join Coastal TV

Coastal TV, an initiative of Intercultural Learning and Talent Development (CILTAD), is committed to empowering communities through informative, educational, and culturally relevant television programming. We celebrate local talent, preserve cultural heritage, foster intercultural understanding, and support sustainable community development across the Central Region and beyond.

Our mission is to inform, educate, empower, and inspire communities while preserving the rich cultural heritage of Cape Coast and the Central Region of Ghana. Through innovative programming and community engagement initiatives, we contribute to positive social transformation and sustainable development.

Our key focus areas include:

• Educating communities on health, sanitation, governance, gender equality, and civic responsibility.
• Promoting the cultural heritage and identity of Cape Coast and the Central Region.
• Showcasing local talent and supporting Ghana’s creative arts industry.
• Encouraging positive behavioral and social change through documentaries, drama, discussions, and community outreach programmes.
• Supporting community mobilization and sustainable development initiatives.

We are looking for a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that strengthen Coastal TV’s brand, expand audience reach, build strategic partnerships, and support revenue growth. If you are passionate about storytelling, audience engagement, and media marketing, we encourage you to apply.

Key Responsibilities

As the Marketing Manager, you will:

• Develop and implement integrated marketing strategies that align with Coastal TV’s mission and business objectives.
• Build and strengthen the Coastal TV brand across traditional, digital, and community engagement platforms.
• Plan, execute, and evaluate multi-channel marketing campaigns to increase audience awareness and engagement.
• Manage the station’s digital presence, including social media platforms, website content, and online campaigns.
• Develop compelling promotional content for television programmes, events, community initiatives, and corporate communications.
• Monitor campaign performance using data analytics and prepare reports to support informed decision-making.
• Conduct market research to identify audience trends, viewing preferences, and opportunities for growth.
• Collaborate with programming, production, sales, and community engagement teams to deliver impactful campaigns.
• Develop and maintain relationships with media partners, advertisers, sponsors, and other key stakeholders.
• Support sponsorship, promotional, and partnership initiatives that enhance the station’s visibility and sustainability.
• Manage the marketing budget efficiently while ensuring maximum return on investment.
• Stay informed about emerging marketing trends, digital technologies, and industry best practices.

Qualifications and Experience

Applicants must possess:

• A Bachelor’s Degree in Marketing, Communications, Advertising, Business Administration, or a related field. Equivalent professional experience may also be considered.
• A minimum of three (3) years’ relevant experience in marketing, preferably within media, broadcasting, entertainment, communications, or other customer-facing industries.
• Demonstrated experience developing and managing integrated multi-channel marketing campaigns.
• Strong understanding of brand strategy, audience engagement, and marketing performance measurement.

Technical Competencies

The successful candidate should demonstrate proficiency in:

• Meta Business Suite.
• Google Analytics or similar web analytics platforms.
• Social media management tools.
• Content Management Systems (CMS).
• Customer Relationship Management (CRM) systems, marketing automation platforms, or advertising dashboards (an advantage).
• Graphic design and video editing tools such as Canva, Adobe Creative Suite, or similar software (an added advantage).

Required Skills and Competencies

The ideal candidate will possess:

• Strong strategic thinking and marketing planning skills.
• Excellent written, verbal, and presentation communication skills.
• Creativity with the ability to develop engaging campaigns and compelling brand messages.
• Strong analytical skills with the ability to interpret marketing data and generate actionable insights.
• Excellent project management and organizational skills.
• Strong interpersonal and stakeholder engagement abilities.
• The ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Commercial awareness and a results-oriented mindset.
• High ethical standards, professionalism, and a commitment to excellence.

Working Conditions

• This is a full-time position based in the Central Region of Ghana.
• The role may require early mornings, evenings, weekends, and public holiday work depending on operational demands, live broadcasts, campaigns, and events.
• The position combines office-based responsibilities with regular visits to studios, production facilities, community events, and field locations.

How to Apply

Interested applicants should apply online by clicking the Application button

• A detailed Curriculum Vitae (CV).
• A Cover Letter outlining your relevant experience and explaining your suitability for the role.