Job Title: Area Sales Manager

Location: Accra, Ghana
Employment Type: Full-time
Application Deadline: 22 April 2026

Company Profile

We are a reputable company committed to delivering high-quality products and services across diverse markets. Our success is built on strong customer relationships, innovation, and a results-driven team. Join us to lead our sales initiatives and drive growth across your assigned territory.

Key Responsibilities

Territory & Sales Management

• Develop periodic plans for your territory with clear KPIs to drive performance.
• Execute the sales and marketing plan for the territory as agreed with the Branch Manager.
• Provide weekly and monthly sales forecasts for the assigned territory.
• Monitor distributor turnover and stock levels to ensure availability of all SKUs.
• Develop and implement action plans when distributors fall short of monthly targets.

Distributor & Team Management

• Manage distributors effectively, ensuring optimal use of allocated resources.
• Provide guidance and performance feedback to the sales team and distributors.
• Develop and execute training plans in collaboration with the Region Training Manager.
• Monitor team performance and provide regular coaching and feedback.

Market Analysis & Supervision

• Conduct market supervision, including price checks, competitor analysis, and tracking developments affecting the business.
• Work closely with the marketing team to execute and monitor territory-specific activities.
• Build and maintain strong relationships with customers to drive product delivery and loyalty.

Job Requirements

• Minimum HND with at least 5 years of experience in a similar role, preferably in the FMCG industry.
• Strong territory management skills, including customer/outlet mapping, route planning, volume planning, and market analysis.
• Proficiency in building and maintaining customer relationships.
• Strong analytical, decision-making, and computing skills.
• Proficiency in information tracking, sales analytics, and PowerPoint presentations.
• Tech-savvy with the ability to use smartphones and digital tools effectively.
• Demonstrated self-confidence and effective decision-making skills.

Benefits

• Attractive remuneration package
• Pension contributions
• Monthly product pack
• 13th-month pay
• Performance incentives
• Leave allowance

How to Apply

Click the “APPLY FOR THIS JOB” button below to submit your application.