Job Opportunity: Controller, SME Direct Sales

Company: MTN Ghana
Location: Accra
Employment Type: Full-Time
Application Deadline: 30 March 2026

Company Profile

MTN Ghana is a leading telecommunications provider operating in a dynamic and highly competitive ICT environment. We are committed to innovation, customer-centric solutions, and sustainable growth. We are seeking a driven and results-oriented Controller, SME Direct Sales to support the growth and retention of our SME customer base.

Job Context

• Operates within a fast-paced, highly competitive telecommunications and ICT industry.
• Engages in a multi-regulated and performance-driven environment.
• Aligns with evolving technologies, ESG priorities, and global best practices.
• Works within a diverse, multicultural, and partnership-driven organization.

Key Responsibilities

• Drive the adoption and implementation of direct sales strategies and culture.
• Develop and execute weekly, monthly, and annual account management plans to grow, retain, and reduce churn within assigned SME accounts.
• Contribute to achieving SME Direct Sales market share targets within assigned portfolios.
• Implement targeted strategies to acquire new SME clients across designated industry verticals.
• Manage accounts effectively with a strong focus on account development (“farming”).
• Build in-depth knowledge of assigned SME industry verticals to enhance sales effectiveness.
• Promote and sell MTN’s full range of solutions, including mobile voice, data, ICT services, VAS, and bundled offerings.
• Deliver integrated, tailor-made business solutions to meet client needs.
• Support debt collection efforts to maintain healthy account status.
• Identify market opportunities and gather competitor intelligence to support product and service innovation.
• Utilize CRM systems, pipeline management tools, and reporting systems to optimize sales performance.
• Plan and execute efficient customer engagement schedules to maximize productivity and resource utilization.
• Continuously develop expertise in account management and solution selling to drive cross-selling and up-selling opportunities.

Qualifications & Experience

Education

• Minimum of a Bachelor’s degree in Marketing, Social Sciences, or a related field.

Experience

• At least 3 years of relevant experience in a similar commercial or sales role.

Professional & Technical Competencies

• Strong knowledge of SME markets and industry dynamics.
• Understanding of SME partners and business ecosystems.
• Expertise in sales strategy, account management, and business development.
• Proficiency in sales tracking, reporting, and CRM tools.
• Knowledge of business intelligence and data analytics.

Key Attributes

• Results-driven with strong negotiation and relationship management skills.
• Proactive, customer-focused, and highly organized.
• Strong analytical and problem-solving capabilities.
• Excellent communication and stakeholder engagement skills.

MTN Values & Behaviors

• Lead with Care
• Collaborate with Agility
• Serve with Respect
• Act with Integrity
• Act with Inclusion

Demonstrate:

• Complete Candor
• Complete Accountability
• Active Collaboration
• Get It Done

APPLY FOR THIS JOB

Interested candidates should submit their CV for consideration.