Group Brand Marketing Manager

Location: Ashaley Botwe, Accra, Ghana
Company: The Jospong Group of Companies
Employment Type: Full-Time
Application Deadline: 30 April 2026

Company Profile

The Jospong Group of Companies is one of Ghana’s leading conglomerates, with a strong presence across multiple sectors including waste management, ICT, finance, and logistics. The Group is driven by innovation, sustainability, and a commitment to delivering impactful solutions that transform communities and industries.

We foster a collaborative, inclusive, and high-performance environment where leaders are empowered to shape strategy, drive growth, and build enduring brands. We are seeking a visionary and results-oriented Group Brand Marketing Manager to lead and elevate our brand across all subsidiaries.

Key Responsibilities

A. Group Brand Strategy & Governance

• Develop and lead the Group’s overarching brand strategy and positioning framework.
• Define and manage brand architecture across subsidiaries and service lines.
• Establish and enforce Group-wide brand governance policies and standards.
• Conduct periodic brand audits across business units to ensure alignment and compliance.
• Oversee brand risk management and safeguard corporate reputation.

B. Integrated Marketing Leadership

• Lead enterprise-wide integrated marketing campaigns aligned with strategic priorities.
• Coordinate cross-business marketing initiatives to drive synergy and cost efficiency.
• Approve major brand campaigns, messaging, and communication outputs.
• Ensure consistent brand representation across ATL, BTL, digital, experiential, and corporate channels.

C. Corporate Reputation & Thought Leadership

• Lead corporate storytelling and executive brand positioning initiatives.
• Strengthen the Group’s public profile, credibility, and stakeholder engagement.
• Partner with Corporate Affairs to manage brand perception and crisis communication.
• Develop executive visibility strategies for senior leadership.

D. Commercial & Revenue Enablement

• Translate Group strategy into compelling and differentiated brand propositions.
• Partner with Commercial and Business Development teams to strengthen bid positioning and value articulation.
• Support go-to-market strategies for new ventures, subsidiaries, and innovations.
• Drive demand generation across acquisition, retention, and expansion journeys.
• Track and optimize ROI on brand investments and sponsorship portfolios.

E. Digital & Innovation Leadership

• Champion digital-first brand transformation across the Group.
• Oversee digital presence, content ecosystems, and online reputation management.
• Integrate data analytics into brand decision-making processes.
• Lead innovation in brand experiences, partnerships, and customer engagement models.

F. Market Insights & Performance Intelligence

• Establish and manage Group-level brand performance dashboards.
• Track key metrics including awareness, sentiment, consideration, preference, and trust.
• Conduct enterprise-wide market, competitor, and customer insight studies.
• Use insights to continuously refine positioning and competitive strategy.

G. ESG & Purpose-Led Branding

• Align brand strategy with sustainability and ESG priorities.
• Embed responsible branding principles across all business units.
• Position the Group as a socially responsible and impact-driven organization.

Job Specification

Education & Experience

• Master’s degree (MBA, Marketing, Strategy, Brand Management, Communications) or CIM certification is an advantage.
• Minimum of 10 years’ progressive experience in brand marketing, with at least 3 years in a leadership or multi-entity environment.
• Proven track record in managing enterprise-level brand strategy and integrated campaigns.
• Experience working within complex, multi-business or group structures.
• Strong exposure to commercial strategy and revenue-driven marketing initiatives.

Core Technical Competencies

• Enterprise Brand Architecture & Governance
• Strategic Marketing & Integrated Communications
• Corporate Reputation Management
• Commercial & Revenue-Linked Marketing
• Digital Brand Strategy & Analytics
• Market Intelligence & Competitive Positioning
• ESG & Purpose-Driven Branding

Leadership & Behavioural Competencies

We are looking for a leader who demonstrates:

• Strong strategic thinking with an enterprise-wide perspective.
• Executive presence and the ability to influence senior stakeholders.
• High level of commercial acumen and sound judgment.
• Decisive, data-driven decision-making capabilities.
• Ability to align multiple business units under a unified brand direction.
• Innovation mindset with a strong focus on performance and results.

How to Apply

Click the “APPLY FOR THIS JOB” button below to submit your application.