JOB TITLE: National Marketing Manager
Location: Accra, Ghana
Employment Type: Full-Time
Application Deadline: 7th May 2026

Company Profile

We are a reputable and growth-focused organization committed to building strong consumer brands, driving market leadership, and delivering impactful customer experiences. We operate in a dynamic and competitive environment where innovation, data-driven decision-making, and strong execution define our success.

We foster a collaborative culture that values creativity, accountability, and continuous improvement.

Position Summary

We are seeking a strategic and results-oriented National Marketing Manager to lead the development and execution of high-impact marketing strategies across the country.

The successful candidate will drive brand growth, strengthen market presence, optimize marketing investments, and lead a high-performing marketing team to deliver measurable business outcomes.

Core Deliverables

• Plan, develop, and execute end-to-end marketing campaigns that drive brand awareness, engagement, and sales conversion.
• Lead initiatives to grow inbound sales channels through innovative and data-driven marketing strategies.
• Develop, manage, and optimize the national marketing budget to ensure maximum return on investment.
• Implement multi-channel acquisition strategies across digital, traditional, and experiential platforms including social media, PPC, content marketing, events, and lead generation.
• Oversee the creation and delivery of compelling marketing content for websites, blogs, campaigns, and brand communications.
• Build and manage strong relationships with agencies, vendors, media partners, and key industry stakeholders.
• Ensure consistent application of brand guidelines across all marketing and communication materials.
• Monitor, evaluate, and report on campaign performance, providing clear insights on ROI and effectiveness.

Other Key Responsibilities

• Analyze consumer behavior and market trends to refine and optimize marketing strategies.
• Lead nationwide event marketing, activations, and promotional campaigns to enhance brand visibility.
• Track industry developments, emerging tools, and competitor strategies to maintain a competitive edge.
• Provide leadership, coaching, and mentorship to the marketing team to build capability and performance.
• Collaborate closely with Sales and other business units to align marketing initiatives with overall business objectives.

Job Requirements

• Master’s degree in Marketing, Business Administration, or a related field.
• 6–10 years of progressive marketing experience, preferably within FMCG or a fast-paced consumer-driven industry.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Strong expertise in digital marketing, website analytics, and performance measurement tools.
• Excellent leadership, communication, and project management skills.
• Proficiency in MS Office and modern marketing platforms/tools.
• Strong analytical mindset with a creative approach to problem-solving and campaign design.

Key Competencies

• Strategic thinking and execution excellence
• Strong brand management capabilities
• Data-driven decision-making
• High-level stakeholder management
• Creativity and innovation in marketing execution
• Strong commercial awareness and ROI focus
• Ability to lead and inspire high-performing teams

Benefits

• Attractive remuneration package
• Pension scheme
• Monthly product pack
• 13th month salary
• Performance-based incentives
• Leave allowance

How to Apply

Click the “APPLY FOR THIS JOB” button below to submit your application.