Brand Marketing Manager (Full-Time)

Location: Tema, Ghana
Organisation: Duapa Agri
Employment Type: Full-Time
Application Deadline: 14 August 2026

About Duapa Agri

Duapa Agri is a leading Ghanaian agribusiness committed to transforming agricultural value chains through sustainable sourcing, processing, manufacturing, and distribution of premium food products. Through brands such as Akoma Foods, the company delivers high-quality products while creating lasting value for farmers, customers, and communities. Duapa Agri is driven by innovation, operational excellence, sustainability, and a commitment to building trusted brands that compete successfully in local and international markets.

Position Summary

Duapa Agri is seeking a strategic, creative, and commercially minded Brand Marketing Manager to lead the company’s marketing and brand development initiatives. Reporting to the General Manager (Operations), the successful candidate will develop and execute integrated marketing strategies that strengthen the market position of Duapa Agri and Akoma Foods, drive customer acquisition, increase brand loyalty, and support business growth across domestic and export markets.

Key Responsibilities

Marketing Strategy and Market Development

The successful candidate will:

• Develop and execute annual marketing plans aligned with business and commercial objectives.
• Define product positioning, identify target audiences, and implement market-specific growth strategies.
• Conduct market research, analyse consumer trends, customer insights, competitor activities, and emerging opportunities.
• Develop initiatives that increase market penetration, customer acquisition, and brand growth.
• Identify opportunities for new product launches, category expansion, and market development.
• Support successful go-to-market strategies for new products and marketing campaigns.

Brand Management and Corporate Communications

• Develop and implement brand strategies that strengthen the visibility and reputation of Duapa Agri and Akoma Foods.
• Ensure consistent brand identity, messaging, and communications across all customer touchpoints.
• Protect and enhance the company’s corporate and product brand reputation.
• Lead brand awareness campaigns targeting customers, investors, business partners, and industry stakeholders.
• Develop creative briefs and oversee the production of advertising campaigns, corporate communications, brochures, catalogues, presentations, videos, and promotional materials.

Campaign Management and Customer Engagement

• Design and execute integrated multi-channel marketing campaigns that increase brand awareness, product trial, customer loyalty, and repeat purchases.
• Align messaging across traditional, digital, retail, events, and stakeholder engagement platforms.
• Generate customer and market insights to improve campaign effectiveness and customer conversion.
• Design customer engagement and loyalty programmes that strengthen long-term brand affinity.
• Collaborate with commercial teams to develop trade marketing initiatives and point-of-sale promotional materials.
• Provide marketing collateral and business development support to sales teams.

Traditional Marketing, Media and Events

• Develop and implement campaigns across television, radio, print, outdoor advertising, and trade publications.
• Build and maintain productive relationships with media organisations, creative agencies, influencers, and strategic partners.
• Coordinate participation in trade fairs, exhibitions, conferences, and promotional events.
• Lead brand activations that enhance visibility and customer engagement.

Digital Marketing and Content Management

• Oversee website management, social media platforms, email marketing, and digital campaigns.
• Develop compelling content that increases brand awareness and customer engagement.
• Monitor campaign performance using analytics and optimise marketing initiatives accordingly.
• Manage the organisation’s online reputation and digital customer engagement.

Marketing Analytics and Performance

• Prepare comprehensive marketing performance reports for senior management.
• Measure campaign effectiveness, lead generation, customer engagement, and return on investment.
• Translate market intelligence and performance data into actionable business recommendations.
• Monitor industry trends and marketing best practices to drive continuous improvement.

Budget Management and Process Improvement

• Prepare and manage annual marketing budgets.
• Maximise the return on marketing investments through effective budget control and vendor management.
• Develop and improve marketing processes, systems, reporting frameworks, and operational standards.

Leadership and Collaboration

• Lead, mentor, and develop marketing team members and external service providers.
• Collaborate closely with commercial, procurement, operations, ESG, and finance teams to align marketing initiatives with business objectives.
• Present marketing strategies, campaign performance, budgets, and recommendations to senior leadership.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Key Performance Indicators (KPIs)

Success in this role will be measured by the ability to:

• Deliver at least 90% of the approved annual marketing plan within budget and agreed timelines.
• Increase Akoma Foods’ brand visibility across retail, digital, and customer engagement platforms.
• Deliver campaigns that contribute to annual sales growth targets.
• Strengthen digital presence through consistent content creation, website updates, and social media engagement.
• Position Akoma Foods as a trusted premium Ghanaian food brand through impactful storytelling and strategic communications.
• Coordinate participation in a minimum of four (4) trade fairs, exhibitions, conferences, or promotional events annually.
• Successfully support approved product launches, packaging enhancements, and market expansion initiatives.
• Improve retail visibility through merchandising and promotional activities.
• Produce timely monthly marketing performance reports and actionable recommendations.
• Deliver measurable marketing outcomes while maintaining cost-effective budget management.
• Ensure brand consistency across all communication channels and customer touchpoints.

Qualifications and Experience

Applicants must possess:

• A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
• Professional certification in Marketing, Brand Management, Digital Marketing, or Communications will be an advantage.
• A minimum of five (5) to six (6) years’ progressive experience in brand management, marketing, business development, or corporate communications.
• Experience within agribusiness, FMCG, food manufacturing, food processing, export trade, or a related industry.
• Demonstrated success in developing marketing strategies, branding initiatives, and customer acquisition campaigns.
• Experience managing traditional marketing programmes and stakeholder engagement initiatives.
• Knowledge of agricultural commodities such as cashew, shea, soy, or related value chains will be an advantage.
• Experience in export markets and B2B marketing environments is desirable.
• Well-established professional networks within media, business, or industry sectors will be an advantage.

Reporting Line: General Manager (Operations)

Direct Reports: Digital Marketing & Creative Officer and future Marketing Officers/Assistants.

Skills and Competencies

The ideal candidate will demonstrate:

• Strong strategic marketing and brand management expertise.
• Excellent understanding of integrated and traditional marketing approaches.
• Strong market research, consumer insights, and competitive analysis capabilities.
• Outstanding communication, presentation, negotiation, and stakeholder management skills.
• Excellent project management and organisational abilities.
• Strong analytical and data-driven decision-making skills.
• Customer acquisition and lead generation expertise.
• Strong commercial awareness and financial management capabilities.
• Leadership skills with the ability to inspire and develop high-performing teams.
• The ability to work effectively under pressure while managing multiple priorities.

Systems and Technology

Experience using the following tools will be an advantage:

• Microsoft Office Suite (Advanced Excel, PowerPoint, and Word).
• CRM platforms such as Salesforce or HubSpot.
• Digital marketing platforms including Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager.
• Market research and reporting tools.

How to Apply

Apply online by clicking on the Application button.

As part of your application, please upload:

• An up-to-date CV.
• A cover letter (maximum one page) responding to the following question:

Describe a specific situation where you took ownership of a complex, multi-functional operational environment. What was the state of operations when you arrived, what did you build or change, and what measurable improvements resulted from your leadership?

Applications that do not provide a substantive and specific response to this question will not be considered.