Job Title: Digital Growth & Demand Generation Lead

Organization: Marie Stopes International (MSI)
Location: Accra
Employment Type: Full-Time
Application Deadline: 15 April 2026

Organization Profile

Marie Stopes International (MSI) is a global leader in sexual and reproductive health services, committed to expanding access to high-quality healthcare for all. MSI Ghana drives impactful programs that improve the health, choice, and wellbeing of individuals across the country. We foster a collaborative, inclusive, and innovative environment that empowers our teams and partners to deliver measurable results.

Role Overview

We are seeking a strategic and results-driven Digital Growth & Demand Generation Lead to drive online engagement, conversions, and measurable growth for MSI Ghana. The successful candidate or agency will design and implement digital campaigns that expand reach, enhance visibility, and generate high-quality demand for our services.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies to drive measurable growth and demand generation
• Design and manage campaigns across digital channels, including social media, search engines, display advertising, and email marketing
• Monitor, analyze, and report campaign performance metrics, optimizing for conversions and ROI
• Collaborate with internal teams to align digital strategies with organizational goals
• Create innovative approaches to reach and engage target audiences effectively
• Provide actionable insights and recommendations based on analytics and industry trends
• Ensure all campaigns are delivered on time, within scope, and aligned with MSI brand guidelines

Qualifications & Requirements

Applicants (individuals or agencies) must follow the application guidelines and provide:

• CV or company profile
• Portfolio of previous digital marketing campaigns
• Examples of measurable growth or conversion results achieved in past campaigns
• Proposed approach to driving digital demand for MSI Ghana
• Proposed fee structure for services

How to Apply

Click the “APPLY FOR THIS JOB” button below to submit your application