Digital Marketer – Full-Time

Location: Accra, Ghana
Employment Type: Full-Time

Company Profile

Estate Masters LTD is a trusted real estate company dedicated to helping individuals, families, and businesses achieve their property ownership and investment goals. We deliver quality land and real estate solutions with professionalism, transparency, and exceptional customer service.

At Estate Masters LTD, we believe our people are our greatest strength. We foster a welcoming, inclusive, and collaborative work environment where innovation is encouraged, ideas are valued, and employees are empowered to grow professionally. If you are passionate about digital marketing and want to make an impact in the real estate industry, we invite you to join our team.

Position Summary

Estate Masters LTD is seeking a creative, analytical, and results-oriented Digital Marketer to develop and execute digital marketing strategies that strengthen our brand, generate qualified leads, and drive business growth. The successful candidate will manage digital campaigns, create engaging content, optimize online performance, and enhance the company’s digital presence across multiple platforms.

Key Responsibilities

The successful candidate will:

• Develop and implement digital marketing strategies that support the company’s sales and marketing objectives.
• Plan, execute, and optimize digital campaigns across social media, search engines, email, and display advertising platforms.
• Create, publish, and manage engaging content for social media channels, websites, blogs, and email marketing campaigns.
• Generate high-quality leads through digital marketing initiatives and online customer engagement.
• Manage the company’s website and recommend improvements to user experience, content, and search engine optimization (SEO).
• Execute search engine marketing (SEM), pay-per-click (PPC), and social media advertising campaigns.
• Monitor campaign performance using analytics tools and provide recommendations to improve return on investment.
• Conduct keyword research and implement SEO best practices to improve online visibility and website traffic.
• Collaborate with the Sales and Marketing teams to develop promotional campaigns for property launches and other business initiatives.
• Manage online reputation by responding to enquiries, comments, and customer feedback across digital platforms.
• Monitor digital marketing trends, competitor activities, and emerging technologies to identify growth opportunities.
• Prepare monthly reports on campaign performance, website analytics, lead generation, and digital marketing effectiveness.
• Ensure brand consistency across all digital communication channels.

Qualifications and Experience

Applicants should possess:

• A Bachelor’s Degree or Higher National Diploma (HND) in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field.
• A minimum of two (2) years of experience in digital marketing, social media management, content marketing, or a similar role.
• Experience in the real estate industry will be an added advantage.
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint, or related disciplines will be an advantage.

Required Skills and Competencies

The ideal candidate will demonstrate:

• Strong knowledge of digital marketing strategies and best practices.
• Experience managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools.
• Excellent content creation, copywriting, and storytelling skills.
• Strong understanding of SEO, SEM, email marketing, and online advertising.
• Experience using graphic design and content creation tools such as Canva or Adobe Creative Suite will be an advantage.
• Strong analytical and data interpretation skills.
• Excellent communication, presentation, and interpersonal abilities.
• Strong project management, organizational, and time management skills.
• High attention to detail and commitment to delivering quality work.
• Ability to work independently while contributing effectively within a collaborative team environment.
• Creative thinking, innovation, and a results-driven mindset.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Growth in qualified leads generated through digital channels.
• Website traffic and search engine rankings.
• Engagement across social media platforms.
• Conversion rates from digital marketing campaigns.
• Return on investment (ROI) for digital advertising.
• Growth in online brand awareness and audience reach.
• Timely delivery and quality of digital marketing campaigns.

Salary and Benefits

Estate Masters LTD offers:

• A competitive, negotiable salary based on qualifications and experience.
• Performance-based incentives.
• Opportunities for continuous learning and professional development.
• Career growth within a dynamic and expanding real estate company.
• A supportive, collaborative, innovative, and welcoming work environment.

Application Deadline

31 July 2026

How to Apply

Apply online by clicking on the Application button.