Digital Marketing and Analytics Strategist

Location: Accra, Ghana
Employment Type: Full-Time
Application Deadline: 25 May 2026

Key Responsibilities

• Develop and implement digital marketing strategies that support brand visibility, audience engagement, and business growth.
• Monitor and analyse social media and digital marketing performance across multiple platforms.
• Generate reports and present marketing insights clearly to both technical and non-technical stakeholders.
• Track key performance indicators (KPIs) and recommend improvements based on campaign data and audience behaviour.
• Manage and optimize social media campaigns, digital advertising, and audience targeting strategies.
• Use analytics tools such as Meta Business Suite, Google Sheets, and other reporting platforms to evaluate campaign performance.
• Collaborate with content, design, and marketing teams to execute effective digital campaigns.
• Support website updates, content management, and basic website maintenance activities.
• Stay updated on digital marketing trends, analytics tools, and platform algorithm changes.
• Identify growth opportunities and recommend innovative strategies to improve digital reach and engagement.

Educational Requirement

• Higher National Diploma (HND) or Bachelor’s Degree in Marketing, Digital Media, Communications, Business Analytics, Information Technology, or a related field.

Experience Requirements

• Minimum of three (3) years of experience in digital marketing, social media analytics, or growth strategy.
• Strong analytical skills with the ability to interpret data and present findings effectively.
• Practical experience using Meta Business Suite and Google Sheets for reporting and campaign analysis.
• Ability to communicate technical insights clearly to non-technical audiences.
• Basic website management and content update capability.

Preferred Skills

• Strong understanding of digital marketing strategies and social media platforms.
• Excellent analytical, problem-solving, and reporting skills.
• Good communication and presentation abilities.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively within a team environment.
• Creative mindset with a results-driven approach.

How to Apply

Apply online by clicking on the application button.