Digital & Media Marketing Manager (Full-Time)

Location: Tema, Ghana
Employment Type: Full-Time
Company: Blow Chem Industries Ltd
Application Deadline: 26 August 2026

About Blow Chem Industries Ltd

Blow Chem Industries Ltd is a leading manufacturer of quality household and personal care products, committed to delivering innovative solutions that improve everyday living. We are passionate about building trusted brands, embracing innovation, and creating value for our customers across Ghana and beyond.

We are looking for a dynamic, creative, and results-driven Digital & Media Marketing Manager to lead our digital marketing and media initiatives. This role offers an exciting opportunity to shape our digital presence, strengthen brand visibility, and drive customer engagement through innovative marketing strategies.

Position Summary

As the Digital & Media Marketing Manager, you will develop and execute integrated digital and media marketing strategies that support the company’s business objectives and brand growth. You will oversee digital platforms, media planning, content strategy, paid advertising, public relations initiatives, and campaign performance while collaborating with internal teams and external partners to deliver impactful marketing results.

Key Responsibilities

As the Digital & Media Marketing Manager, you will:

• Develop and implement comprehensive digital marketing strategies aligned with the company’s business and brand objectives.
• Plan, execute, and optimize integrated marketing campaigns across digital and traditional media platforms.
• Manage the company’s digital presence, including its website, social media platforms, email marketing, and online advertising.
• Develop media plans that maximize brand visibility and marketing return on investment.
• Manage relationships with digital marketing agencies, media agencies, creative agencies, and other external partners.
• Lead the creation, scheduling, and publication of engaging digital content across multiple platforms.
• Develop and implement social media strategies that increase brand awareness, audience engagement, and customer loyalty.
• Monitor online conversations and protect the company’s brand reputation through effective community management.
• Plan and manage paid media campaigns, including social media advertising, search engine marketing (SEM), display advertising, and programmatic media buying.
• Coordinate public relations activities and media engagements to strengthen the company’s corporate image.
• Collaborate with Sales, Brand Management, Trade Marketing, Product Development, and other internal stakeholders to ensure integrated marketing execution.
• Prepare and manage marketing budgets while ensuring effective utilization of available resources.
• Monitor campaign performance using analytics tools and prepare insightful performance reports with actionable recommendations.
• Conduct market research and competitor analysis to identify emerging market trends and new digital opportunities.
• Use consumer insights and campaign data to continuously improve marketing effectiveness and customer experience.
• Ensure consistency of the company’s brand identity across all digital and media communications.
• Identify and implement emerging digital technologies, marketing tools, and innovative platforms that enhance business performance.

Qualifications

Applicants must possess:

• A Bachelor’s Degree or higher in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• Professional certification in Digital Marketing, Social Media Marketing, Brand Management, Marketing Communications, or a related discipline will be an added advantage.

Experience

The ideal candidate should have:

• A minimum of five (5) years of relevant experience in Digital Marketing, Media Planning, and Brand Communications.
• Previous experience within the Fast-Moving Consumer Goods (FMCG) industry will be a strong advantage.
• Demonstrated experience managing:
  • Digital marketing campaigns
  • Media planning and buying
  • Social media strategy and management
  • Digital advertising
  • Brand communication initiatives
  • Public Relations (PR) campaigns
  • Campaign performance analytics
  • Content strategy and execution
• Proven experience working with digital agencies, creative agencies, media agencies, and other external partners.

Required Skills & Competencies

The successful candidate will demonstrate:

• Strong knowledge of digital marketing strategies, trends, and industry best practices.
• Excellent understanding of social media platforms, digital advertising, media planning, and integrated marketing communications.
• Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
• Excellent communication, presentation, and storytelling skills.
• Strong project management, planning, and organizational abilities.
• Experience using digital marketing analytics and reporting tools.
• Creative thinking and the ability to develop engaging and innovative marketing campaigns.
• Strong stakeholder management and relationship-building skills.
• Sound budgeting and financial management capabilities.
• High attention to detail and commitment to delivering high-quality marketing initiatives.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong leadership, collaboration, and interpersonal skills.
• Proficiency in Microsoft Office Suite and digital marketing platforms.

How to Apply

Apply online by clicking the Application button.