FMCG Sales Specialist (Full-Time)

Location: Weija, Accra, Ghana
Company: Sunda International
Application Deadline: 30 June 2026

Join Sunda International

Sunda International is a leading multinational manufacturing and distribution company with a strong footprint across Africa. Through innovation, operational excellence, and a commitment to quality, we deliver trusted consumer products that meet the everyday needs of millions of customers.

As we continue to expand our market presence, we are seeking a results-driven and customer-focused FMCG Sales Specialist to join our team in Weija, Accra. This role offers an exciting opportunity to contribute to business growth, strengthen customer relationships, and drive sales performance within a dynamic and fast-paced environment.

Position Summary

The FMCG Sales Specialist will be responsible for driving sales growth, expanding market share, developing customer relationships, and ensuring the successful distribution of the company’s products. The successful candidate will identify new business opportunities, manage existing accounts, and execute sales strategies that support the achievement of organizational goals.

Key Responsibilities

Sales & Business Development

• Promote and sell the company’s FMCG products to distributors, wholesalers, retailers, and other key customers.
• Identify and pursue new business opportunities to expand market coverage and increase revenue.
• Develop and implement sales strategies to achieve individual and team sales targets.
• Build and maintain a strong pipeline of prospective customers.
• Conduct regular market visits to identify growth opportunities and customer needs.

Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Provide excellent customer service and ensure customer satisfaction.
• Address customer inquiries, concerns, and complaints promptly and professionally.
• Strengthen customer loyalty through regular engagement and account management.
• Identify opportunities to increase product penetration and customer retention.

Market Intelligence & Analysis

• Monitor market trends, competitor activities, and customer preferences.
• Gather and report market intelligence to support strategic decision-making.
• Identify emerging opportunities and recommend initiatives to increase market share.
• Support product launches, promotional activities, and marketing campaigns.

Sales Execution & Merchandising

• Ensure product availability and visibility across assigned territories.
• Monitor stock levels and collaborate with distributors and retailers to minimize stock shortages.
• Support merchandising activities and ensure compliance with brand standards.
• Execute promotional programs and sales activation initiatives effectively.
• Monitor sales performance and implement corrective actions where necessary.

Reporting & Administration

• Prepare and submit accurate sales reports, customer visit reports, and performance updates.
• Maintain up-to-date customer records and sales documentation.
• Track sales targets, customer activities, and market performance metrics.
• Ensure compliance with company policies, procedures, and reporting requirements.

Collaboration & Continuous Improvement

• Work closely with marketing, logistics, customer service, and other internal teams to support business objectives.
• Contribute ideas and recommendations to improve sales performance and customer engagement.
• Participate in training programs and professional development initiatives.
• Support the achievement of departmental and organizational goals.

Qualifications & Requirements

• HND or Bachelor’s Degree in Marketing, Business Administration, Sales Management, Economics, Commerce, or a related field.
• Minimum of two (2) to three (3) years of experience in FMCG sales, business development, account management, or a related commercial role.
• Proven experience achieving sales targets and managing customer relationships.
• Knowledge of FMCG market dynamics, distribution channels, and sales processes.
• Experience working with distributors, wholesalers, and retail outlets will be an advantage.

Required Skills & Competencies

• Strong sales, negotiation, and business development skills.
• Excellent customer relationship management abilities.
• Strong communication, presentation, and interpersonal skills.
• Ability to identify opportunities and convert prospects into customers.
• Analytical and problem-solving capabilities.
• Strong organizational and time-management skills.
• Ability to work independently and achieve targets with minimal supervision.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Results-oriented mindset with a strong focus on performance and customer satisfaction.

Preferred Attributes

• Experience within a manufacturing or FMCG environment.
• High level of professionalism and integrity.
• Self-motivated and proactive approach to work.
• Strong commercial awareness and business acumen.
• Adaptability and willingness to work in a fast-paced market environment.
• Passion for sales excellence and continuous improvement.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a reputable multinational organization.
• Professional development and sales training opportunities.
• Exposure to leading FMCG brands and market-leading business practices.
• Supportive and collaborative work environment.
• Career growth opportunities for high-performing employees.

How to Apply

Apply online by clicking on the application button