Marketing / Country Manager (Full-Time)

Location: Accra, Ghana
Employment Type: Full-Time
Application Deadline: 28 August 2026

Company Profile

Our client is a reputable betting company committed to delivering innovative gaming experiences, exceptional customer service, and responsible gaming practices. As part of its continued growth, the company is seeking an experienced and results-driven Marketing / Country Manager to lead its marketing strategy and drive business growth in Ghana.

Position Summary

The Marketing / Country Manager will provide strategic leadership for the company’s marketing and commercial operations in Ghana. The successful candidate will develop and execute marketing initiatives, strengthen brand presence, drive customer acquisition and retention, oversee local operations, and ensure the achievement of business objectives while maintaining compliance with industry regulations.

Key Responsibilities

• Develop and execute the company’s country marketing strategy to achieve business growth and market expansion.
• Lead brand development and ensure consistent brand positioning across all marketing channels.
• Plan, implement, and evaluate integrated marketing campaigns to increase customer acquisition, engagement, and retention.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Develop and manage the annual marketing budget to maximize return on investment.
• Build and maintain strategic relationships with business partners, agencies, affiliates, and key stakeholders.
• Collaborate with cross-functional teams to ensure the successful delivery of marketing initiatives.
• Monitor campaign performance and prepare regular reports with actionable recommendations.
• Drive digital marketing initiatives, including social media, online advertising, influencer partnerships, and customer engagement activities.
• Ensure all marketing activities comply with applicable regulatory requirements and company policies.
• Lead, mentor, and develop the local marketing team to achieve high performance.
• Represent the company at industry events, promotional activities, and strategic business engagements.
• Perform any other duties assigned by senior management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A postgraduate qualification or professional certification will be an advantage.
• Proven relevant experience in a Marketing Manager, Country Manager, or similar leadership role.
• Experience within the betting, gaming, sports, entertainment, fintech, or a related industry is highly desirable.
• Strong understanding of marketing strategy, digital marketing, brand management, and business development.
• Must be a resident of Accra.

How to Apply

Apply online by clicking on the application button.