Job Purpose

The Marketing Executive will play a key role in developing and delivering effective marketing initiatives across multiple channels. This role requires a hands-on professional with strong strategic thinking and solid execution capability.

Key Responsibilities

• Develop and execute integrated marketing campaigns aligned with business goals
• Conduct market research to identify customer needs, trends, and competitive insights
• Support product and service launches and promotional activities
• Ensure consistent brand messaging across all communication channels
• Coordinate content for digital, print, and outdoor marketing platforms
• Manage digital marketing initiatives, including social media, email marketing, website content, and paid advertising
• Monitor campaign performance, analyze results, and prepare marketing reports
• Collaborate with Sales and internal teams to support lead generation and customer engagement
• Assist in managing marketing budgets and ensuring cost-effective spending

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• Professional certification in Marketing or Digital Marketing is an added advantage
• Minimum 5 years’ proven experience in a marketing role
• Experience managing integrated marketing campaigns and digital platforms
• Exposure to both B2B and B2C environments is desirable
• Strong knowledge of digital marketing tools (Google Analytics, social media advertising, email marketing tools)
• Proficiency in MS Office and marketing presentation tools
• Basic understanding of CRM systems and customer data analysis
• Familiarity with branding, content creation, and campaign management tools

Key Competencies & Attributes

• Strong strategic, analytical, and creative thinking skills
• Excellent written and verbal communication abilities
• Strong project management and organizational skills
• Results-oriented, proactive, and self-motivated
• Ability to work independently and manage multiple priorities
• High level of professionalism, integrity, and customer focus