Job Title: Senior Brand Manager – Beers & Ready-To-Drink (RTD)

Location: Accra
Employment Type: Full-Time
Application Deadline: 30 March 2026

Company Profile

Our client is a reputable FMCG organization renowned for its portfolio of leading beverage brands. The company is committed to delivering exceptional consumer experiences, driving innovation, and maintaining high standards in brand marketing and responsible business practices. Employees are empowered to collaborate across functions and contribute to impactful brand growth strategies.

Role Overview

The Senior Brand Manager for Beers & RTD leads the strategic planning, execution, and performance management of iconic brands including Guinness, Smirnoff Ice, and Orijin RTD. The role requires a data-driven and creative approach to drive brand growth, optimize consumer engagement, and deliver market-leading campaigns in alignment with organizational objectives.

Key Accountabilities

• Develop and implement annual brand plans for Guinness, Smirnoff Ice, and Orijin RTD, including comprehensive marketing calendars covering advertising, promotions, activations, and innovations. Ensure timely and on-budget execution.
• Drive the consumer and market insight agenda by commissioning, interpreting, and translating consumer, shopper, and industry data into actionable strategies for brand positioning, product portfolio decisions, pricing, and promotional activities.
• Continuously analyze market performance and consumer behavior to refine brand positioning and optimize go-to-market strategies.
• Lead the creation and execution of integrated campaigns across media, digital, experiential, and trade channels. Adapt global campaigns to the Ghanaian market to maximize local relevance and impact.
• Manage brand P&Ls and marketing budgets, track performance, evaluate campaign effectiveness, and report results to the Head of Category.
• Collaborate cross-functionally with sales, trade marketing, innovation, finance, and supply chain teams to ensure alignment on distribution, pricing, and in-market execution.
• Manage external agencies and partners to deliver high-quality creative, media, digital, and activation outputs.
• Identify and champion innovation and renovation opportunities, leading the Navigate process to ensure timely and commercially successful product launches.
• Ensure full compliance with responsible drinking commitments, regulatory standards, and internal marketing codes.

Key Requirements – Qualifications, Experience, Skills

• Bachelor’s degree in Marketing, Business, or a related discipline.
• 5–8 years’ experience in brand marketing within an FMCG environment, preferably beverages.
• Proven ability to develop brand plans, manage budgets, and evaluate marketing performance.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Strategic thinking with the ability to translate insights into actionable marketing initiatives.
• Results-driven with a focus on delivering business growth and brand equity.

Key Competencies

• Creative and analytical mindset.
• Strong leadership and project management skills.
• Ability to influence and collaborate across teams and with external partners.
• High level of integrity and commitment to responsible marketing practices.
• Ability to work under pressure and manage multiple priorities effectively.

APPLY FOR THIS JOB

Interested candidates should submit their CV