Social Media and Digital Marketing Officer (Full-Time)

Location: Accra, Ghana

Company Profile

We are a reputable and growing organization specializing in visa advisory and travel support services. We are committed to delivering exceptional customer experiences through innovative digital engagement, ethical communication, and outstanding service delivery. As part of our continued growth, we are seeking a creative, results-driven, and highly motivated Social Media and Digital Marketing Officer to join our team in Accra.

If you are passionate about digital marketing, content creation, and building meaningful online communities, we encourage you to apply and become part of a dynamic team that values creativity, professionalism, and continuous growth.

Key Responsibilities

• Manage the company’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, Medium, WhatsApp Business, and other approved digital channels.
• Design, develop, and publish engaging social media advertisements, flyers, graphics, promotional materials, and digital content that align with the company’s brand identity.
• Develop and implement weekly and monthly content calendars to promote the company’s visa advisory, travel support, and related services.
• Respond promptly and professionally to enquiries, comments, direct messages, and WhatsApp Business leads while maintaining ethical communication standards and avoiding misleading claims or visa guarantees.
• Convert online enquiries into consultation bookings through effective engagement and lead nurturing.
• Support organic and paid digital marketing campaigns to increase brand awareness, engagement, and lead generation.
• Monitor social media performance and maintain accurate records of enquiries, bookings, conversions, and campaign outcomes.
• Prepare and submit weekly and monthly reports on content performance, audience engagement, lead generation, consultation bookings, and marketing effectiveness.
• Stay informed about digital marketing trends, social media best practices, and emerging technologies to improve campaign performance.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Marketing, or a closely related field.
• Minimum of 1–3 years’ experience in social media management, digital marketing, content creation, online customer engagement, or a related role.
• Excellent written and verbal communication skills with strong attention to detail.
• Demonstrated ability to create engaging digital content and manage multiple social media platforms effectively.
• Proficiency in Facebook, Instagram, TikTok, LinkedIn, Medium, WhatsApp Business, and basic analytics and reporting tools.

Preferred Skills

• Experience in travel, visa advisory, tourism, or other service-based marketing environments.
• Strong graphic design skills using Canva, Adobe Photoshop, Affinity Designer, Photopea, CorelDRAW, GIMP, Adobe Acrobat, or similar design applications.
• Experience using Meta Business Suite, TikTok Business tools, Google Business Profile, and WhatsApp Business.
• Basic video editing skills and the ability to create compelling, lead-generating digital content.
• Knowledge of social media advertising, audience targeting, and campaign optimization.

Compensation and Benefits

• Competitive monthly salary.
• Performance-based bonus or lead conversion incentive, where applicable.
• Statutory pension contributions.
• Paid annual leave and public holidays.
• Comprehensive onboarding and ongoing training on the company’s services, brand guidelines, client engagement, and ethical digital communication.
• Opportunities for professional development and career growth.

Application Deadline

10 July 2026

How to Apply

Apply online by clicking on the Application button.